GUIDEcx AutoTech Onboarding Software:

The automotive industry has a long history and, for the most part, has functioned in a specific way with clearly defined processes and workflows—a customer arrives on the lot, talks to a salesperson and test drives a car, negotiates a price, and hopefully drives away in that car. In recent years, though, technology has completely changed these processes. Customers may research cars online and arrive knowing exactly what they want. They may have even used online tools to calculate monthly payments, so there’s little back-and-forth negotiation.

If your products will significantly disrupt part of the workflow that a dealership has in place (even if it is for the best), anticipate the pushback and challenges that come from people who like how it’s always been and don’t want to change. Design your onboarding to help them easily integrate into the product or service and see success early.